Officina del Riso Panorama
Restaurant Chain Growth

From 1 to 4 Restaurants

The Growth of Officina del Riso

In 2020, with just one location in Milan and the pandemic in full swing, Officina del Riso had to reinvent itself. Discover how an evolving digital strategy, starting from delivery, laid the groundwork for extraordinary growth.

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Restaurants
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Google Searches
Officina del Riso
The Challenge

The Pandemic Challenge

In 2020, with just one location in Milan and the pandemic in full swing, Officina del Riso had to reinvent itself. Discover how an evolving digital strategy, starting from delivery, laid the groundwork for extraordinary growth.

1
Restaurant Location
2020
Pandemic Year
Officina del Riso Challenge

Our Strategy

1
Phase 1

Emergency

We launched immediate, highly targeted campaigns on social media (Meta) to promote the delivery service, with a clear focus on direct conversions (orders).

2
Phase 2

Brand Building & Consideration

As restrictions began to ease, we expanded our strategy with campaigns aimed at increasing brand awareness and consideration. We highlighted Officina del Riso's unique strengths—its top-quality risotto and warm restaurant atmosphere—through impactful visual content, especially video.

3
Phase 3

Capturing Growing Demand

Alongside growing brand awareness, we activated Google Search (SEM) campaigns to capture the demand generated by our branding efforts. These campaigns targeted users actively searching for restaurants like Officina del Riso, with a clear objective: drive reservations.

4
Phase 4

Ongoing Optimization

We continuously monitored and optimized campaigns across all channels—adjusting budgets, targeting, and creatives based on performance data and the specific goals of each new restaurant as it opened.

The Officina del Riso Experience

Where tradition meets innovation in every dish

Restaurant Interior

Restaurant Interior

Restaurant Atmosphere

Restaurant Atmosphere

Gunkan

Gunkan

Chef in Kitchen

Chef in Kitchen

Risotto Preparation

Risotto Preparation

Restaurant Entrance

Restaurant Entrance

Extraordinary Results

Our strategic partnership and integrated digital approach have delivered exceptional results, driving exponential growth for Officina del Riso.

Explosive Growth

1
4

From a single restaurant in 2020, Officina del Riso opened three more locations in Milan (Navigli, Cadore, Isola) by the end of 2023, quadrupling its presence in the city.

2020-2023

Soaring Awareness

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2021
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2022
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2023
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Branding activities have generated explosive interest. Google searches containing the name "Officina del Riso" increased by an incredible +804% between 2020 and 2023, with strong year-over-year growth (+155% in 2021, +86% in 2022, +91% in 2023), placing the brand among the most searched-for restaurants on Google in Italy.

Digital Presence

Omnichannel Strategy

Integrated campaigns across Meta, Google Search, and organic channels driving consistent growth and brand recognition.

Market Position

Top Searched Restaurant

Achieved status as one of the most searched-for restaurants on Google in Italy, demonstrating exceptional brand awareness.

Brand Story

The Essence of Officina del Riso

Experience the passion, tradition, and innovation that defines our culinary journey. From the careful selection of ingredients to the art of risotto preparation, every detail reflects our commitment to excellence.

Tradition
Centuries-old recipes
Innovation
Modern techniques

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Success Story

Final Thoughts

Officina del Riso's success story shows how a strong entrepreneurial vision—combined with a well-executed and continuously optimized omnichannel digital marketing strategy in partnership with the agency—can turn an initial challenge into an extraordinary opportunity for growth, transforming a local brand into a major presence in just a few years.

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Search Increase
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New Locations
Officina del Riso Restaurant

The Journey Continues

From Marghera to Milan's finest districts